Beat The System: 11 Secrets to Building an Entrepreneurial by Robert W. MacDonald

By Robert W. MacDonald

Clever directions for construction versatile, cutting edge businesses Beat the approach is a follow-up to Robert MacDonald's debatable yet winning first e-book, Cheat to Win. jam-packed with confirmed, real-life recommendation, Beat the procedure exhibits readers the right way to take care of the paperwork that could smother the creativity and entrepreneurship necessary to long-range company good fortune. Beat the method teaches readers the right way to beat the bureaucratic approach by way of construction entrepreneurial cultures of their companies, their departments, or perhaps their person jobs. MacDonald skillfully describes how company cultures advance, how bureaucratic tactics and techniques seep into them, and the way to construct an entrepreneurial tradition while we are living in a bureaucratic global. on the middle of his process are sensible steps that create a feeling of possession between staff, invitations their participation, creates a standard venture, fosters an entrepreneurial surroundings, and stocks the rewards with all. Robert W. MacDonald (Wayzata, MN) is a real visionary within the monetary companies who rose from a door-to-door assurance salesman to the CEO of Allianz lifetime of North the United States. He was once additionally the founder, CEO, and chairman of LifeUSA.

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Extra info for Beat The System: 11 Secrets to Building an Entrepreneurial Culture in a Bureaucratic World

Sample text

Ultimately, the company almost went bankrupt. So what happened? Steve Jobs—the ultimate entrepreneur— returned to the company as CEO in 1997 by a desperate board of directors feeling the relentless pressure of unhappy shareholders. Keep in mind that Jobs became helmsman of the same company that employed the same people as his predecessor. Yet, Jobs rekindled that elusive entrepreneurial fire. The company regained its spirit and its soul. indd 25 8/25/07 1:42:11 PM 26 Beat the System members of an Apple team.

Indd 17 8/25/07 1:42:09 PM 18 Beat the System culture, and the most effective way to implement the 11 secrets necessary to achieve an entrepreneurial culture. In this book (and everywhere else I am given a platform), I am quite tough on large, institutional bureaucracies. I am not apologetic about my comments because a bureaucracy, by its nature, often destroys or at the very least paralyzes, the value of the organization it infects. However, in fairness I have to point out that for a large organization to become bureaucratic, it must first experience the success of becoming a large organization.

The company regained its spirit and its soul. indd 25 8/25/07 1:42:11 PM 26 Beat the System members of an Apple team. Now Apple is one of the hottest companies around. And its stock has soared from an adjusted price of about four dollars a share to a multiple that might be higher than 25 times that when you read this book. Entrepreneurism as you can see, pays off big time. The Story of AIG Another example of the entrepreneurial culture at work is AIG Insurance. Under the leadership of Hank Greenberg, this business had an amazing entrepreneurial aura about it.

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