Best Practices for Transportation Agency Use of Social Media by Susan Bregman, Kari Edison Watkins

By Susan Bregman, Kari Edison Watkins

Timely updates, elevated citizen engagement, and more advantageous advertising and marketing are only some of the purposes transportation companies have already began to undertake social media networking instruments. Best Practices for Transportation business enterprise Use of Social Media offers real-world suggestion for making plans and imposing social media from best executive practitioners, educational researchers, and experts.

The publication presents an summary of a number of the social media systems and instruments, with examples of the way transportation businesses use each one platform. It includes a sequence of interviews that illustrate what inventive businesses are doing to enhance provider, offer real-time updates, garner worthwhile details from their buyers, and higher serve their groups. It unearths strong classes realized from a variety of transportation businesses, together with a nearby airport, urban and country departments of transportation, and municipal transit businesses.

Filled with examples from transportation agencies, the textual content presents rules which can practice to all modes of transportation together with mass transit, highways, aviation, ferries, bicycling, and strolling. It describes the best way to degree the influence of your social media presence and in addition examines complicated makes use of of social media for acquiring info by means of regarding shoppers and reading their social media use.

The e-book outlines the entire assets it is very important retain a social media presence and describes easy methods to use social media analytical instruments to evaluate provider strengths and weaknesses and client sentiment. Explaining the way to conquer the electronic divide, language boundaries, and accessibility demanding situations for purchasers with disabilities, it provide you with the knowledge of a few of the social media applied sciences in addition to the knowhow to figure out which one is healthier for a selected scenario and purpose.

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Additional resources for Best Practices for Transportation Agency Use of Social Media

Example text

It’s different from what we’re used to saying in government communications. We’re used to saying, “Be safe. ” What we’re trying to do now is find that statement that will trigger an emotional response. What is that trigger that would cause a person to want to share a piece of content? What are those words/ feelings that would make that content go further? So getting the internal audience to come around has taken a lot of work. Who generates content now at WSDOT? We have six or seven Twitter accounts right now.

Org/case-study/nyc-bike-share-map/ * † 23 © 2010 Taylor & Francis Group, LLC Best Practices for Transportation Agency Use of Social Media An increasingly common use of crowdsourcing is managing competitions for data-based products or mobile applications. S. * Alternatively, organizations can use social media as crowdsourcing platforms. For example, an organization can structure the conversation on its Facebook page by asking open-ended questions or posting polls. Followers can vote, post comments, and support their favorite comments (using the Facebook “thumbs-up” feature).

We first came out with a blog to solicit feedback because of a winter storm. People were coming back from a Seahawks game and a sudden snowstorm hit harder than we had expected. People were very upset with us and thought that we should have done a better job. The Secretary of Transportation at the time was a very big fan of being transparent and accountable and ‘fessing up and saying, “Hey, we made a mistake. ” So the very first blog story we opened up was asking for feedback on how we did during that snowstorm.

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